Tag management without a line of code

Add Google Analytics, Google Tag Manager, the Meta Pixel and five more services right in the Aiara dashboard. You enter the measurement ID and choose the category. The cookie banner only starts the service once your visitors have agreed.

Get startedHow it works

Included in Basic and Pro, for SMEs, agencies and enterprise clients.

Certified by Google & IAB Europe No developer needed Hosted in Switzerland

What is tag management?

Tag management means managing tracking and advertising scripts in one place instead of writing each one into the source code. Under the GDPR and the guidance of the Swiss FDPIC there is a second condition: a script that analyses visitors may generally only load after they have consented. Aiara combines both.

Until now: manual work in the template

Every script had to be rewritten by hand and built into the page template. That required access to the code and usually a developer.

With Aiara: measurement ID in the dashboard

You choose the service, enter the ID and set the category. The cookie banner takes care of the rest.

How to set up a tag

From choosing the service to the first measurement takes a few minutes.

  1. 1

    Choose a service

    In the «Tags» tab of your domain you pick one of eight ready-made templates.

  2. 2

    Enter the ID

    You enter the measurement ID, for example G-XXXXXXXXXX. Aiara checks the format right away.

  3. 3

    Set the category

    Statistics or marketing: the service only starts when visitors agree to exactly this category.

  4. 4

    Save

    Aiara adds the service's cookies to your cookie list and privacy policy. From now on the banner loads the service after consent.

Which services are ready to use?

For each service you only need the ID from the respective account.

  • Statistics

    Google Analytics 4

    ID: G-XXXXXXXXXX

  • Statistics

    Google Tag Manager

    ID: GTM-XXXXXXX

  • Statistics

    Matomo Analytics

    ID: https://analytics.example.ch/

  • Marketing

    Meta Pixel

    ID: 123456789012345

  • Marketing

    LinkedIn Insight Tag

    ID: 1234567

  • Marketing

    Google Ads

    ID: AW-123456789

  • Statistics

    Hotjar

    ID: 1234567

  • Statistics

    Plausible Analytics

    ID: example.ch

Custom script

For services not on the list. It follows the same rules as the templates and is reserved for organisation admins.

In the Pro plan

What tag management also takes care of

It is connected to your banner, cookie list and privacy policy.

Cookies appear in your privacy policy

When you add a tag, Aiara adds the service's known cookies with provider, purpose and duration.

Starts only after consent

Every service is tied to a category. If the visitor declines, it stays off.

Google Consent Mode V2 included

Consent is passed to Google Analytics and Google Ads as a signal, so measurement and campaigns keep working properly.

Pause instead of delete

A tag can be switched off and turned back on later without entering the settings again.

Validated input

Aiara spots wrongly copied IDs before they reach your website.

Built for agencies

Set up tags for all client domains in one place, without access to their websites.

What about Google Tag Manager?

Loading the Tag Manager only after consent strips every tag inside it of its consent signals. Aiara therefore recommends consent mode: the container loads right away and only runs what has been consented to. You switch it on in the «Integrations» tab.

Guide: load Google Analytics only after consent

Frequently asked questions about tag management

Tag management means managing tracking and advertising scripts such as Google Analytics or the Meta Pixel in one place instead of writing each one into the source code of a website. In Aiara, every service is also tied to consent: it only starts once the visitor has agreed to the matching category.

Set up tracking with proper consent

Cookie banner, tag management, privacy policy and cookie scanner in one account.

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